What makes a good payment experience? Square

Posted on May 12, 2023

  • Brand Awareness
  • Live Action
  • Finance
  • Documentary Style
  • Talking Heads & B-Roll
  • Long form

Payments are core to your customer experience.

We asked people in New York City about their payment preferences online, offline, and around the world.

00:00 Introduction
0:24 What makes a bad checkout experience?
0:53 What makes a good checkout experience?
1:36 Do you have a preferred way to pay?
2:27 Can we see your wallet?
2:52 How often do you pay with your phone vs. card?
3:23 Have you ever had your credit card number stolen?
3:45 Have you ever had a payment declined?



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