Tools & Craft: Andy Hertzfeld

Posted on Jun 18, 2018

  • Company Testimonial
  • Editorial & Educational
  • Live Action
  • Business & Work
  • Home & Lifestyle
  • Documentary Style
  • Talking Heads & B-Roll
  • Long form
  • Horizontal (16:9)
  • +

    For more episodes of the Tools & Craft series including photos and transcripts, please visit: Welcome to the first episode of Tools & Craft! My name is Devon, and I spoke with Andy Hertzfeld, a member of the team that built the original Macintosh. At Apple, Andy's business card listed his title as "Software Wizard", and he wrote large portions of the computer's original system software. I've always been fascinated by the process of creating new tools and interfaces, especially those that amplify our thought and communication. We’ve all seen the legendary Apple keynotes and how personal computing has transformed the way we live and work, but what I was really interested to learn from Andy was what it was like to shape that vision from scratch, what it was like to work as an engineer when most people didn’t even really understand what a computer was, when the frontier of what it could become was wide open. --- Andy: Notion: Devon:

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