The Innovator | The Woolmark Company

Posted on Jun 2, 2016

  • Brand Awareness
  • Animation
  • Home & Lifestyle
  • Humorous
  • Visual & Music Driven
  • 1 min
  • Horizontal (16:9)
  • 3D
  • brand film
  • Fashion

A new short film produced by The Woolmark Company in collaboration with design-driven production company Buck highlights the timelessness and versatility of wool. Titled The Innovator - after one of the main characters - this animated film journeys through the ages and offers a unique view on how wool has been used - and continues - to clothe man. The film begs the questions: who is the real innovator: is it man who has found use for wool, or is wool the hero as it continues to get better over time with its natural inherent properties?

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