Shopify - Just Start Trying | The Story of MVMT Watches

Posted on Oct 12, 2017

  • Company Testimonial
  • Mixed Media
  • Business & Work
  • Inspirational
  • On-Camera Narrator
  • 2 min
  • Horizontal (16:9)
  • 2D
  • crm
  • Customer Testimonials
  • e-commerce
  • Low-budget & DIY
  • Motivational

In 2013, Jake Kassan and Kramer LaPlante drop out of college to found MVMT Watches. Their vision: high-quality, classically designed watches for a fraction of what high-end pieces normally cost. This is their story.

Not only did they envision selling to the people, they started with the people. Over 60 days, the duo raised $220,000 through Indiegogo, the second most successful fashion campaign ever. And that was just the start.

MVMT Watches, which offers high quality, classically designed watches for a fraction of what high-end pieces cost, began life as the second highest funded Indiegogo campaign of 2013. The watches, which are created with a minimalist look and worn professionally or casually, sell for less than half of those offered by competitors.

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MVMT Watches: http://www.mvmtwatches.com/

Special thanks:
Jake Kassan
Kramer Laplante

Credits:

Producer: Lucas Santo
Director: Vinny Verma & Stuart Langfield
Animation: Matt Smithson
Sound Design: Marco Patricio
Original Composition: Jim Guthrie
Photography: Ali Khurshid
Editor: Matthew Wiebe
Wardrobe: Loretta MK
Story Edit: Vinny Verma & Lucas Santo
Location Audio: Jeffery Magat



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