Always #LikeAGirl
Posted on Jun 26, 2014
- Brand Awareness
- Live Action
- Health & Fitness
- Minimalist
- Documentary Style
- Inspirational
- Emotional
- Talking Heads & B-Roll
- 2 min
- Horizontal (16:9)
- Beauty Products
- Fashion
Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!
"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."
So tell us... what do YOU do #LikeAGirl?
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://always.com/en-us/about-us/supporting-puberty-education
Find out more at http://always.com/en-us/about-us/our-epic-battle-like-a-girl
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For information, tips and advice on being a girl from our partners at BeingGirl presented by Always and Tampax, watch their YouTube Channel: www.youtube.com/beinggirl