Megan Ray, founder of Miette Patisserie & Confiserie in San Francisco shares how Square helps her keep both sides of her business—online and in-store—perfectly in sync.

Learn more about Square Online Store at: https://squareup.com/online-store

Transcription:

MEG RAY:
Miette is the personification of everything I love; from the labels to the delicious cakes to the ingredients we use. It's really a complete expression of who I am. I'm Meg Ray and I'm the owner of Miette. We're a small business and we're women owned.

At four locations here in Hayes Valley, the Ferry Building, Marin Country Mart and Jack London Square. We started using Square seven years ago. We use the Square Online Store, the POS, and all the marketing. With the Square Online Store, I feel like it's the first time we have been able to extend the brand to the website, which is so important. It's easy to navigate, the photos are beautiful, people put more and more things in the shopping cart.

The area where we've seen the most growth is the same day orders. It used to be that you would sort of roll the dice and come into the shop and see what we had available. Now you can order online and go pick up the cake. I think our cake sales have almost doubled.

For me, the most important thing about the Square Online Store is that it integrated completely with the POS system. Doing inventory is very easy. I can look at my phone and see how much each store has made up to the minute, and that now includes the online sales. Before, they were almost two separate businesses. We have our online store and then what the shops did, and now it operates as one comprehensive business.

Square has been part of our growth all along. It's a partnership where we're important to Square. They are one step ahead of us in having the solution or the feature that we need as we get bigger. I think the most important thing when you're starting out in business is to have a vision and be true to it.

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